You always pay for convenience.  I was at a check out counter in the local supermarket and the woman in back of me noticed I had two bags of fresh cranberries.  She asked me, “Are they hard to make (referring to the sauce)?”  And I quickly told her, “You just add a cup of sugar and water for each bag and heat and stir a bit.  I said, “they taste great” and repeated “they really are not hard to make”.  The cashier then popped up and said “I am a ‘can’ person”.  My argument for making fresh cranberry sauce had no effect on the customer in back of me.  She said, “I am still going to buy the can.  It is so much easier to open the can and pour it out.”  I just shrugged my shoulders and left the store.  I am well aware of the price of convenience:  It costs more and often does not taste as good.

Nothing is more precious than your name.  When that become tarnished, it becomes very difficult to get back.  Your reputation is everything.

Proverbs in the Bible says your name is more precious than all the money in the world.  That is a paraphrase but an accurate one.

You spend a lifetime building up a reputation and have to guard it with your life.  There is nothing you own that is more important than your name.  Your integrity is everything.

And there is no greater test to it than when things go wrong.  Do you handle problems face on and do not become defensive or give excuses when you make a mistake.  It matters.

To me the greatest test of a company (like a person) is when things go wrong.  Do you associate the name of the company with respect and integrity to the customer they serve.

Companies spend a lifetime building their name so you associate the company with courtesy and respect and trust.  Their name (like your individual name) is everything so be very careful of your reputation.  It is everything.

I love my local diner.  For the first five and a half years I did not even set foot in it.  It is a mere three miles from my house.  Finally I started going there.  I was waking up early and frankly was lonely.  My wife was not up yet.

At first, I would just get a cup of coffee there.  I was learning about the lives of the waitresses (I do not like the word server) in dribs and drabs.  I learned that Sharon had almost worked there for thirty years.  She loved what she did.  And there was Jane and others whose lives I slowly entered.

They were making a living from serving me (and others) but it was more than that.  They had running relationships with most of their customers.  The local diner’s rules were pretty relaxed:  I saw customers going in back of the counters and serving themselves coffee because the waitress was just too busy at the moment.

I would sit at the counter taking in all the conversations around me.  You might say I was eavesdropping without being too obvious about it.  I heard some big tales especially about hunting.  This county shuts down when hunting season for deer starts the Monday after Thanksgiving.  In fact, this state ranks two in the nation for bear hunting.  Some of the tidbits and snatches of conversation I heard were fascinating.

I would not talk to too many people.  I could tell some customers, particularly the men, were curious who I was.  I would take my time, let them take me in.  One waitress asked me if I had just moved here.  It was only last summer when my town had their 200 year anniversary.  I realized I had to do things a little differently if I wanted to meet people in this town.

I started watering the plants in the post office and gradually grew to know the postmaster and the other clerk:  we became friends after a period of months.  I would water the plants six days a week.  And not only that, I would run into other people.

I started going to a local church where I felt very comfortable and met people in my community there.  Going to the local diner was just another step in my involvement into the community.

Going to the diner had other ramifications:  I would occasionally go to the the Susquehanna River which was less than an hundred yards away.  I went there today and mist was rising in swirls from the surface of the water.  It took my breath away.  I have spent more time visiting the River in my town since I started going to the diner the last four weeks than in the first five and half years I have lived here.  All because I am occasionally getting my morning coffee at my local diner.

It is an absolutely magnificent River.  It is another world.  You never know what you are going to see there.  It could be a bald eagle or a great egret or some other exotic bird or creature.  Usually when you least expect it.  I missed having being able to walk to it which had been a five minute walk from my house in Duncannon.  Now I am back.  There are so many reasons visiting the diner has changed my life.  Visiting The River is only one reason.