Simplicity and clarity and honesty go hand and hand in writing.  And it always has to be personal–something your reader can grab, identify with–the more honest the better.

Realize your personality always comes through your writing.  You can’t really hide who you are.  It is really impossible to write anything without revealing you anyway.

I made a decision a long time ago.  I had to strive for simplicity and clarity and honesty if I were to be any good as a writer.

You can not write with clarity if you are not open.  And then again striving for simplicity and clarity forces you to remain as open as you can.

Readers usually appreciate honesty.  And simplicity and clarity and honesty go hand and hand so always strive for those qualities.