Nothing is more precious than your name.  When that become tarnished, it becomes very difficult to get back.  Your reputation is everything.

Proverbs in the Bible says your name is more precious than all the money in the world.  That is a paraphrase but an accurate one.

You spend a lifetime building up a reputation and have to guard it with your life.  There is nothing you own that is more important than your name.  Your integrity is everything.

And there is no greater test to it than when things go wrong.  Do you handle problems face on and do not become defensive or give excuses when you make a mistake.  It matters.

To me the greatest test of a company (like a person) is when things go wrong.  Do you associate the name of the company with respect and integrity to the customer they serve.

Companies spend a lifetime building their name so you associate the company with courtesy and respect and trust.  Their name (like your individual name) is everything so be very careful of your reputation.  It is everything.

Take the time to learn other peoples’ names.  It always makes a difference.  Others want to be called by their proper names.  It always makes a difference.

So ask the names of people you have frequent contact with.  Do not hesitate to ask their names again and again until theirs are fixed in your mind.  Others always appreciate that.

Then you can gradually become more personal with them.  It might take awhile but you will learn about them quicker if you (first) went to the trouble of (first) learning their correct name.  It always starts there.

The sweetest sound anyone can ever hear is their name.  Someone took the time and care to learn it.  The more you use it the more you learn about the person.  You engage in conversations with the person, learn that person’s personal history what makes her/him tick–everything about that person.  This is all set in motion when one learns a person’s name because you brought attention to that person by addressing that person by his/her name so take care and learn the names of the people you regularly come into contact with.  It makes a difference to you and enriches your life by letting another person into your life.  All this happens when you take the trouble to learn a person’s name.  That person becomes real to you and vice versa.