Mar
24
2011
Nothing Is More Precious Than Your Name
Author: siggyNothing is more precious than your name. When that become tarnished, it becomes very difficult to get back. Your reputation is everything.
Proverbs in the Bible says your name is more precious than all the money in the world. That is a paraphrase but an accurate one.
You spend a lifetime building up a reputation and have to guard it with your life. There is nothing you own that is more important than your name. Your integrity is everything.
And there is no greater test to it than when things go wrong. Do you handle problems face on and do not become defensive or give excuses when you make a mistake. It matters.
To me the greatest test of a company (like a person) is when things go wrong. Do you associate the name of the company with respect and integrity to the customer they serve.
Companies spend a lifetime building their name so you associate the company with courtesy and respect and trust. Their name (like your individual name) is everything so be very careful of your reputation. It is everything.
