Nothing is more precious than your name.  When that become tarnished, it becomes very difficult to get back.  Your reputation is everything.

Proverbs in the Bible says your name is more precious than all the money in the world.  That is a paraphrase but an accurate one.

You spend a lifetime building up a reputation and have to guard it with your life.  There is nothing you own that is more important than your name.  Your integrity is everything.

And there is no greater test to it than when things go wrong.  Do you handle problems face on and do not become defensive or give excuses when you make a mistake.  It matters.

To me the greatest test of a company (like a person) is when things go wrong.  Do you associate the name of the company with respect and integrity to the customer they serve.

Companies spend a lifetime building their name so you associate the company with courtesy and respect and trust.  Their name (like your individual name) is everything so be very careful of your reputation.  It is everything.

Your mettle is always tested when something goes wrong.  It is fine and dandy when everything is going smoothly and up to your expectations but when you have a problem with someone over something you did you are tested.

A quick analogy is the test of a good company.  It is not when everything is going right but when you have a problem with them.  Do they treat you fairly and with honesty?

Or do the people who represent them retreat in lies or in behavior that is defensive?  Do they own up to their mistakes and try their best to correct or apologize for the inconvenience they caused by a faulty product or bad service?

A person’s good name is everything.  And their character is always tested when there is a problem.  So think about that.  So be careful how you react to someone in that situation.